Whether online or offline, people do business with you because they know you, like you and they trust you.

Regular blogging offers you and your company the opportunity to connect with your prospects and customers online in a way that clearly demonstrates your skills and experience in your industry or specialised field. It also shows commitment to this.

When you blog, you build familiarity and positive branding that creates an online asset for you. Old articles that you have written still retain their value and are still read years later, thanks to content-hungry search engines.

It’s important that with whatever you post about, your blog should reflect your personality and who you are. If it’s dull, people won’t want to return again regularly.  Writing on the web is more conversational than offline mediums, and it’s important to write like you speak.

By making sure you post to your blog regularly, you can build a regular following of those to look to you as an expert in your area. You will also help your website rank better organically in the search engines.  Two great reasons why it pays to blog regularly on your site!