Search engine optimisation is not as tricky as it sounds. Often times it's just finding time to write an article on your blog that your customers will find useful. While at NBM we focus on optimising competitive keywords, you can easily get similar results targeting less competitive keywords. 

Long Tail Vs Short Tail

You can break keywords down into two groups long tail and short tail. While a short tail keyword might be "real estate" a long tail keyword might be "spring hill real estate".

You can bet that every man and his horse are trying to optimise for "real estate", which makes it ultra competitive, where as perhaps only a handful of sites are competing for "spring hill real estate".

While "spring hill real estate" may deliver only a fraction of traffic that "real estate" delivers, people coming to your site through that keyword are substantially more qualified. Add to that the fact that you can optimise for all the different suburbs in Brisbane, you can have just as much traffic, without the need for an expert!

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Latent Semantic Indexing. Geeky?

Alright, this is NOT as geeky as it sounds. Basically all it means is that search engines look for a common theme on your page. For instance if you're optimising for "spring hill real estate", you'll want to talk about similar topics and areas around that term. Also, since listing this keyword 100s of times on your pages will look spammy to Google and get you penalized, you need other ways of saying "spring hill real estate". You might choose to use the following:

• "inner city brisbane real estate"
• "brisbane city homes"
• "brisbane cbd houses"
• "red hill real estate"
• "brisbane real estate"
• "houses for sale valley brisbane"

Mentioning these phrases (not necessarily word for word) throughout the site and on the pages you'd like to rank for will help Google see you as the most relevant result for "spring hill real estate".

Write Specific Blog Posts and Pages

If your site is about "brisbane real estate" in general, you will need a page specifically built for "spring hill real estate" if you'd like to rank properly for that term. That means writing blog posts or pages about your keywords. Here are some tips to make sure you rank well for your long-tail keywords.

• Use Your Keywords in the Title
• Mention your keywords and other similar keywords in the first paragraph
• Link your keywords to other similar pages on your site
• Use images and set their "alt tags" to display a useful description with your keywords
• Link to other websites with useful resources (a Wikipedia article on "Spring Hill")

Blog posts are fantastic for targeting long tail keywords.

Think Long Term

While it won't happen overnight, it will happen if you commit to it. SEO can be a lengthy process but it's payoffs of free targeted traffic is immensely valuable for any business. At New Business Media we have proven methods of finding low hanging SEO fruit, so contact us now and I'm sure we can help you out.