by Rob

Google is offering a free $75 stimulus to new AdWords advertisers. To help you take advantage of this offer, we’ll happily setup your campaign for free (Normally $360). This is the perfect way to see if Google AdWords is right for your business.

If you’re not already familiar with it, Google AdWords are the ads which you see appearing beside Google search results. Every time your ad is clicked, Google charges you a small amount. Anyway, since you reach your customers while they’re searching for you, the traffic from AdWords converts very well.

To take advantage of this offer contact Rob - rob (at) nbm.com.au

Still, if you’re not quite sure about how Google can benefit you, here are a few questions that can help you decide.

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Do People Search For What You Sell?

Without people searching for your product, you may be at a loss.However, people search for almost anything online these days.

Do You Collect Customer Details or Build a List?

The best way to realize a return on investment for AdWords is to collect customer details in the form of a newsletter, membership or otherwise.

This ensures you won’t have to spend more money finding that customer again.

Is Paid Search Part of a Long-term Strategy?

Aimlessly throwing money into Google’s war chest of cash won’t do you any good in the long run. You should consider paid search as a way to find keywords that work, so you can rank your site organically and receive more free visitors over time.

Are You Ranked Well Organically but Need More Marketshare?

Frequently, people who undertake SEO think that once they hit #1 for their keywords, they can ignore paid search. Unfortunately, searchers often click other results. By focusing on both paid and organic search, you can secure a higher share of visits within your market.

Are You Tracking & Measuring Your Customers?

While you should typically have Analytics setup with Goal and conversion tracking, you may like to ask your customers where they found you. Most won’t be able to discern whether they clicked a paid or organic result however.

Do You Know Your Customer Lifetime Value?

Don’t fall into the trap of looking at customers on a transactional basis. Considering their worth to your business over their typical lifespan as a customer can help you decide what to spend per lead.

Ideally you should consider AdWords as part of the bigger picture in running your business. Hopefully the brief points above can help guide your thinking around deciding the fit of AdWords for your business.

Currently, Google is offering a free $75 credit to new AdWords customers whose accounts are created before the 30th, July 2009. To sweeten the deal, we’ll even provide free account setup, which should help you to test the waters, so to speak.